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Line of Business owners and DBAs are facing increased pressures to process and analyze data in real time due to the rapid increase in technologies such as IoT and e-Commerce, but still keep within limited budgets.

Tolly spoke with Augie Gonzalez, Director of Product Marketing at DataCore Software regarding their recent launch of the first product in its new line of  Database Optimization software, MaxParallel for SQL Server.

DataCore Software helps today’s organizations embrace new IT advancements without sacrificing previous investments or discarding existing infrastructure.

In September, DataCore introduced MaxParallel software for high-velocity transaction processing and real-time analytics. Roni Putra, DataCore CTO, explained, “MaxParallel software was born out of the R&D work we’ve been doing with applications overwhelmed by very high data rates. We initially came at it from the storage end of the problem, and uncovered some key chokepoints inside the host — well before storage factors into the picture. It became quickly apparent that our Parallel I/O technology could solve the resource contention problems responsible for serial database access, even when the database does a good job of parallelizing the requests.”

To further understand DataCore’s MaxParallel please see the below video:

According to the presentation and material, DataCore’s MaxParallel enables users to:

  • Process & analyze more data in shorter time
  • Reach better data-driven decisions quicker
  • Take effective action sooner

These goals can be achieved without 1.) Adding hardware, 2.) Re-architecting apps or 3.) Altering application code.

The software can be licensed on a subscription basis according to the number of processor cores on the SQL Server host whether on-premises or in the Cloud. For a listing of hourly rates, see Azure Marketplace .

For more information on DataCore MaxParallel, visit or follow them on Twitter at @DataCore

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